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Description
This qualitative study examined how culture and community are created in the popular sports video game, NBA 2K. Sports video games are some of the most popular video games, but there has been lack of critical scholarship into these games. By engaging two popular cultural theories, the circuit of culture and the fields of cultural production, this study critically examined how culture shapes online communities in sports video games.By employing a variety of ethnographic methods including thick descriptions of cultural artifacts, an intake questionnaire, interviews with 17 NBA 2K players, and in-game participant observation, this study established cultural patterns, insider language, and other elements of culture within the NBA 2K community. The researcher learned to play NBA 2K, critically examined both physical and virtual cultural artifacts, conducted in-depth semi-structured interviews with game players, and participated in NBA 2K with study participants to contextualize their experiences.
This study established NBA 2K as having some of the most advanced functions of any sports video games, including sophisticated multi-user domains (MUDs) and complex avatar (MyPLAYER) creation. NBA 2K offers a unique opportunity to create diverse MyPLAYER representations, setting the bar for sports video games to include people from varied physical identities. Though the game has made strides to include WNBA athletes, the lack of gendered options for the MyPLAYER feature reinforces misogynistic and hegemonic power structures that
are common in both sports culture and gaming culture.
ContributorsForbes, Allison (Author) / Gilpin, Dawn (Thesis advisor) / Gray, Kishonna (Committee member) / Reed, Sada (Committee member) / Silcock, Burton (Committee member) / Arizona State University (Publisher)
Created2021
Description
In the first chapter, I consider a capacity and price bounded profit maximization problem in which a firm determines prices of multiple substitutable products when the supply or capacity of the products is limited and the prices are bounded. This problem applies broadly to many pricing decision settings such as for hotel rooms, airline seats, fashion, or other seasonal retail products, as well as any product line with shared production capacity. In this paper, I characterize structural properties of the constrained profit maximization problems under the Multinomial Logit (MNL) model and the optimal pricing solutions, and present efficient solution approaches. In the second chapter, I consider a data-driven profit maximization problem in which a firm determines the prices of multiple substitutable products. This problem applies broadly to many pricing decision settings such as for hotel rooms, airline seats, fashion, or other seasonal retail products. A typical data-driven optimization problem takes a two-step approach of parameter estimation and optimization for decisions. However, this often returns a suboptimal solution as the estimation error due to the variability in data impacts the quality of the optimal solution. I present the relationship between estimation error and quality of the optimal solution and provide a possible way to reduce the impact of the error on the optimal pricing decision under the MNL model. In the last chapter, I consider a facility layout design problem of a semiconductor fabrication facility (FAB). In designing a facility layout, the traditional approach has been to minimize the flow-weighted distance of materials through the automated material handling system (AMHS). However, distance focused approach sometimes yields one major issue, traffic congestion, that there is a question if it is truly a good criterion to design a layout. In this study, I try to understand what makes such congestion by analyzing the system dynamics and propose another approach with a concept of ``balancing the flow" that focuses more on resolving the congestion. Finally, I compare the performance of the two methods through the simulation of semiconductor FAB layouts.
ContributorsYU, GWANGJAE (Author) / Li, Hongmin (Thesis advisor) / Webster, Scott (Thesis advisor) / Fowler, John (Committee member) / Arizona State University (Publisher)
Created2021
Description
Personal training is a growing industry as individuals across the U.S. face increasing levels of physical and psychological health issues. Hiring a certified personal trainer (CPT) presents an opportunity to not only become healthier, but also to grow one’s knowledge and abilities; researchers refer to this process as self-expansion. This research sought to specify a path model of the self-expansion process clients experience while training with their CPT. Secondly, this research described clients’ self-reported disclosure patterns with their CPT. Using Amazon’s Mechanical Turk and ResearchMatch, the study sampled N = 392 U.S. residents who reported training with a CPT. Results from the path analysis indicated poor global fit; however, local fit supported several statistically significant paths. Clients’ level of internal motivation was positively associated with their self-disclosure, self-expansion, and self-pruning. Clients’ self-disclosure was positively associated with perceived closeness with their CPT. Contrary to prediction, clients’ perceived closeness was negatively associated with perceived support from their CPT. However, clients’ perceived closeness and perceived levels of support were both positively associated with their reported levels of self-expansion. Regarding clients’ disclosures, results indicated that clients primarily discuss physical training, diet and nutrition, and health concerns. Thematic analysis of self-reported disclosure examples revealed discussion topics including body dysmorphia, loss and grief, mental health, personal relationships, physical health, professionalism, support seeking, trainer sharing, and trust. Theoretical implications for the self-expansion model include support for additional variables in the self-expansion process, including motivation, self-disclosure, perceived support, and self-pruning. Additionally, practical recommendations for CPTs include an awareness of the type of relationship that clients may desire, as closeness may inhibit perceptions of support with training. Further, CPTs should be aware of the disclosures they may encounter, as clients may share intimate information and seek social support. As such, training programs should include sections on active listening and empathy and require CPTs to be knowledgeable of community resources in the event of a disclosure that presents a serious health risk to the client. Additional research is necessary, particularly to investigate closeness in the self-expansion process, as it did not function as expected within service and professional relationships.
ContributorsShufford, Kevin Nelson (Author) / Adame, Bradley (Thesis advisor) / Randall, Ashley K (Thesis advisor) / Mongeau, Paul (Committee member) / Arizona State University (Publisher)
Created2021
Description
Since its implementation in 1966, the National Historic Preservation Act (NHPA) has greatly informed preservation practice in the United States. As a primary text for the professionalization of the field of preservation, it not only acts as a law, but establishes an ideological framework that informs practices which impact public memory in the US by determining what places remain, how they are transformed (or not), and whose stories they tell. The objective of this study is to explore the communicative dimensions of the NHPA to better understand how its rhetoric informs practice, and thus, informs public memory in the US. This study employs a meta-method of crystallization which engages a range of analysis methods. First, I conducted a close rhetorical analysis of the NHPA’s text which provided insight into ideologies within the law, opportunities for practice, and limitations on practice through the law’s definitive conceptualization of public memory. Next, I completed a qualitative case study of a preservation organization. I participated in extended field observation, conducted interviews with organizational staff, and engaged in walking methods in the city. The analysis offered insight into local discourses (everyday talk) which built into Discourses (ideologies) and demonstrated how the NHPA informs d/Discourses of preservation, even when it is not required. Although local practice was informed by the NHPA, the analysis also revealed methods for challenging and resisting the NHPA. Finally, I engaged in arts-based methods to examine how National Register listings (products of the NHPA) provide aesthetic and narrative precedents for determining ‘significance’ and worth in preservation practice. Through a poetic exhibition entitled Mythed Places, I artistically analyzed the NRHP, arguing that by giving historic sites the quality of myths, the NHPA attempts to arrest multiple unfolding narratives of places in service of a national myth.
This project demonstrates that the NHPA communicatively constructs US preservation practice through its ambiguity, implied morality, and formation of a mythic national community. Although the current structure requires preservationists, even those not legally bound to the NHPA, to work within its framework, this study showcases ways to disrupt the discursive boundaries and practice preservation more critically.
ContributorsWheeler, Ashley (Author) / Brouwer, Daniel C (Thesis advisor) / Zanin, Alaina C (Committee member) / McHugh, Kevin E (Committee member) / Arizona State University (Publisher)
Created2021
Description
Modernity has become a goal for every nation in this time of a globalized and connected world. Nevertheless, in the 21st century, modernity is inherently reflexive as nations have the sources and technologies to adopt their own identity and act upon it. Global media is a mirror of their national identity and social structure. Thus, this dissertation sets the scope to explore how global news media frames national identity in the context of reflexive modernity.This study examines the ways that global online news channels frame the Saudi transition to modernization, epitomizing Saudi Vision 2030. Guided by framing theory, this study explores how global online news channels (i.e., Al Arabiya, Al Jazeera, RT, BBC, and CNN) have positioned the Saudi identity (i.e., avowal and ascription) and framed the structure of the Saudi identity (i.e., indulgence, restraint, certainty, uncertainty, thriving governance, and doomed governance). The study utilized a mixed-method content analysis of news articles (N = 584) that include paragraphs (N = 7846) from three years, April 25, 2016, to April 25, 2019.
The study results indicated that global online news channels framed the Saudi cultural identity and political identity heterogeneously, but the Saudi economic identity was framed homogenously. The study’s findings revealed that the English online news channels positioned the Saudi cultural identity different from the Arabic online news channels. The Study also found that Al Jazeera-Arabic framed the Saudi national identity across all contexts differently compared to Al Arabiya-Arabic. The study also showed that uncertainty and restraint were used to frame the Saudi cultural and political identity, while human rights issues were the central theme for the framing process. The study concluded that, in reflexive modernity, global online news channels frame the national identity through three cues: Deviation (glocalization), Domination (interpretive community), and Hybridization (humanization).
This study contributes to the literature on framing by providing a new measurable and replicable model—the national identity frame model. The study advances the literature on media framing by providing conceptual and operational definitions to bridge the gap between the micro and macro levels in the context of modernization and global identities.
ContributorsSahly, Abdulsamad H (Author) / Silcock, B. William (Thesis advisor) / Gilpin, Dawn (Committee member) / Gallab, Abdullahi (Committee member) / Kwon, K. Hazel (Committee member) / Arizona State University (Publisher)
Created2021
Description
This thesis explores the dialogue surrounding the perceptions of the 2020 election among "theDonald.win" forum site users. More specifically, I examined the representations that arose from the comments posted by users concerning the current state of elections in America. What emerged from the representations was a plethora of conspiracy talk. The preexisting literature establishes a catalog of explanations and contributions as to why conspiracy talk is prominent. Explanations for conspiracy talk in the literature ranged from fandom to paranoia in America. This thesis identifies and analyzes the themes, representations, and emotions that are organically created by theDonald.win forum users, with a special focus on conspiracy talk. The uniqueness of this thesis though is its use of the theory of hyperreality, a theory proposed by Jean Baudrillard, to understand users' social realities. By analyzing the comments collected by the users of the site, I construct a vivid representation of the reality within which commentators reside.
ContributorsMartinez, Tyler (Author) / Nadesan, Majia (Thesis advisor) / Kassing, Jeffrey (Committee member) / Cayetano, Catalina (Committee member) / Arizona State University (Publisher)
Created2021
Description
The prevalence of autonomous technology is advancing at a rapid rate and is becoming more sophisticated. As this technology becomes more advanced, humans and autonomy may work together as teammates in various settings. A crucial component of teaming is trust, but to date, researchers are limited in assessing trust calibration dynamically in human-autonomy teams. Traditional methods of measuring trust (e.g., Likert scale questionnaires) capture trust after the fact or at a specific time. However, trust fluctuates, and determining what causes this might give machine designers insight into how machines can be improved upon so that operator’s trust towards the machines is more properly calibrated. This thesis aimed to assess the validity of an interaction-based metric of trust: anticipatory pushing of information. Anticipatory pushing of information refers to teammate A anticipating the needs of teammate B and pushing that information to teammate B. It was hypothesized there would be a positive relationship between the frequency of anticipatory pushing and self-reported trust scores. To test this hypothesis, text chat data and self-reported trust scores were analyzed in a previously conducted study in two different sessions (routine and degraded). Findings indicate that the anticipatory pushing of information and the self-reported trust scores between the human-human pairs in the degraded sessions were higher than the routine sessions. In degraded sessions, the anticipatory pushing of information between the human-human pairs was associated with human-human trust.
ContributorsBhatti, Shawaiz (Author) / Cooke, Nancy (Thesis advisor) / Chiou, Erin K (Committee member) / Gutzwiller, Robert (Committee member) / Arizona State University (Publisher)
Created2021
Description
This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.
ContributorsOlivas, Angelica (Author) / Bonilla, Luis (Thesis director) / Bovio, Sonia (Committee member) / Hass, Mark (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2021-12
Description
Chronic illness can be a stressful experience that requires coping and support. In the last twenty years, Shared Medical Appointments (SMAs) were developed in U.S. healthcare as a response to the rising rates and challenges of chronic disease management. Due to the infancy of the SMA model, however, little is known or understood about the benefits of group medical care for patients. To date, scholars have not explored or systematically observed the communicative aspects of the SMA model. Communal coping, a theoretical framework that foregrounds group interaction and communication, offers a pragmatic lens for exploring how patients collectively cope with the stressors of chronic illness in the context of SMAs. Using qualitative methods, I conducted participant observation of SMAs at a Veterans Affairs hospital to analyze the communicative, transactional nature of communal coping as it unfolded among heart failure patients, family members, and providers in context. I also conducted interviews with SMA attendees. Analysis is based on 56 hours of fieldwork and 14 hours of interviews. Findings of this dissertation revealed group members who attended heart failure SMAs engaged in communal coping to manage the stressors of chronic illness. Group members moved through four primary phases of the communal coping process: (1) establish a communal coping orientation; (2) discuss shared stressors; (3) engage in cooperative action; and (4) practice communal reflexivity. Findings suggest patients become empowered by group interaction during SMAs as they move through each phase of the communal coping process. This dissertation also highlights various communicative strategies providers' use during SMAs to facilitate communal coping and group interaction. Theoretically, this dissertation expands upon existing knowledge of communal coping by exploring how individuals embody and socially construct the communal coping process. Specifically, this dissertation extends past models of communal coping with the addition of the communal reflexivity phase and through conceptualizing communal coping as a facilitated process of empowerment. Pragmatically, this research also offers insight to the benefits patients derive from attending SMAs, such as reduced feelings of stigma and isolation and improved motivation.
ContributorsHoffman, Trisha K (Author) / Miller, Katherine I (Thesis advisor) / Tracy, Sarah J. (Thesis advisor) / Lederman, Linda C (Committee member) / Dev, Sandesh (Committee member) / Arizona State University (Publisher)
Created2015
Description
This dissertation presents a new tool for analysis of the way difficult experiences
or phenomena influence the process for constructing self-identity in the performance of everyday life. This concept, refraction, emerged as part of a grounded theory methods analysis of ethnographic fieldwork conducted in Itacaré, Bahia, Brazil from January to July 2014. The work here contributes to the field of performance studies as a possibility for examining how affective responses to difficult experiences contribute to a shift in perspective and subsequently shifts in the performance of self in everyday life. This research was conducted with critical and reflexive autoethnographic methods in order to hold the research accountable for the ways subject position influences the research. In this case the most salient theme that emerged from these autoethnographic methods was an unpacking of unacknowledged tourist privilege in this setting. The resulting work-in-progress
performance will offer ways for spectators to question their own assumptions
regarding tourist privilege in Brazil, and in so-called developing countries in similar
tropical climates. An additional contribution to the field of performance-based research that resulted from this dissertation is the articulation of a dynamic locus of creativity wherein rigorous established qualitative research methods complement creative practices in conjunction with a spectrum of tacit knowledge and theoretical sensitivities. This juncture becomes the theoretical space where creativity in research can be articulated in ways that are legible to both artists and researchers.
or phenomena influence the process for constructing self-identity in the performance of everyday life. This concept, refraction, emerged as part of a grounded theory methods analysis of ethnographic fieldwork conducted in Itacaré, Bahia, Brazil from January to July 2014. The work here contributes to the field of performance studies as a possibility for examining how affective responses to difficult experiences contribute to a shift in perspective and subsequently shifts in the performance of self in everyday life. This research was conducted with critical and reflexive autoethnographic methods in order to hold the research accountable for the ways subject position influences the research. In this case the most salient theme that emerged from these autoethnographic methods was an unpacking of unacknowledged tourist privilege in this setting. The resulting work-in-progress
performance will offer ways for spectators to question their own assumptions
regarding tourist privilege in Brazil, and in so-called developing countries in similar
tropical climates. An additional contribution to the field of performance-based research that resulted from this dissertation is the articulation of a dynamic locus of creativity wherein rigorous established qualitative research methods complement creative practices in conjunction with a spectrum of tacit knowledge and theoretical sensitivities. This juncture becomes the theoretical space where creativity in research can be articulated in ways that are legible to both artists and researchers.
ContributorsPorter, Laurelann (Author) / de la Garza, Sarah Amira (Thesis advisor) / Underiner, Tamara (Thesis advisor) / Mcelroy, Isis (Committee member) / Gomez, Alan (Committee member) / Arizona State University (Publisher)
Created2015