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This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of

This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
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Description
Sustainable Materials Management and Circular Economy are both frameworks for considering the way we interact with the world's resources. Different organizations and institutions across the world have adopted one philosophy or the other. To some, there seems to be little overlap of the two, and to others, they are perceived

Sustainable Materials Management and Circular Economy are both frameworks for considering the way we interact with the world's resources. Different organizations and institutions across the world have adopted one philosophy or the other. To some, there seems to be little overlap of the two, and to others, they are perceived as being interchangeable. This paper evaluates Sustainable Materials Management (SMM) and Circular Economy (CE) individually and in comparison to see how truly different these frameworks are from one another. This comparison is then extended into a theoretical walk-through of an SMM treatment of concrete pavement in contrast with a CE treatment. With concrete being a ubiquitous in the world's buildings and roads, as well as being a major constituent of Construction & Demolition waste generated, its analysis is applicable to a significant portion of the world's material flow. The ultimate test of differentiation between SMM and CE would ask: 1) If SMM principles guided action, would the outcomes be aligned with or at odds with CE principles? and conversely 2) If CE principles guided action, would the outcomes be aligned with or at odds with SMM principles? Using concrete pavement as an example, this paper seeks to determine whether or not Sustainable Materials Management and Circular Economy are simply different roads leading to the same destination.
ContributorsAbdul-Quadir, Anisa (Author) / Kelman, Candice (Thesis director) / Buch, Rajesh (Committee member) / Barrett, The Honors College (Contributor)
Created2017-05
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Description
This proposal lays out the business case for Isagenix International to adopt circular packaging that is compatible with the circular economy. I first give a brief background on plastic packaging and the environmental risks that go along with it. After explaining how a linear economy is unsustainable, I introduce the

This proposal lays out the business case for Isagenix International to adopt circular packaging that is compatible with the circular economy. I first give a brief background on plastic packaging and the environmental risks that go along with it. After explaining how a linear economy is unsustainable, I introduce the concept of a circular economy. I then explain the competitive advantages that Isagenix can gain over its competitors from pursuing circular or sustainable packaging, and provide a benchmarking analysis of other companies’ sustainable packaging goals. After establishing the reasons that Isagenix should pursue this initiative, I go into an explanation of how Isagenix should design packaging for circularity and educate consumers on how to recycle their packaging products. Lastly, I propose my three recommendations for action that Isagenix should start with to begin transitioning all of their packaging to be circular.
ContributorsPatel, Tanvi (Author) / Dooley, Kevin (Thesis director) / Cloutier, Scott (Committee member) / Department of Supply Chain Management (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
Design for sustainability and design to change habits are two areas that have been explored separately. Design for sustainable behavior has started to be researched for different purposes. This research focuses on how we interact with objects to reinforce sustainable actions, focused on low-waste drinking water consumption using Water Bottle

Design for sustainability and design to change habits are two areas that have been explored separately. Design for sustainable behavior has started to be researched for different purposes. This research focuses on how we interact with objects to reinforce sustainable actions, focused on low-waste drinking water consumption using Water Bottle Filling Stations. Things do not work the same in different contexts, even if they are targeted at a similar group of people in two different countries. In consequence, the habits around particular objects change as well. This research is part of a bi-cultural study on the relationship between users and Water Bottle Filling Stations in universities, sites where these devices have been installed to promote healthy habits and encourage sustainable practices in their population. This is to evaluate the use of current nudges attached to the design attributes on the artifact.Using mixed methods, this research explored the possibility of using Water Bottle Filling Stations to create and reinforce habits in the user’s routine and the consequences with the aid of nudges. To understand these behaviors, populations from a college in Mexico and a college in the United States were subjects of study to understand the implications of using Water Bottle Filling Stations as a device that, by design, promotes reusability as a circular economy strategy. The following research did not aim to redesign the entire system but evaluate the impact of current nudges and design attributes on the artifact, how habits have affected culture, and supply a list of findings and recommendations.
ContributorsBecerra-Galicia, Susana Angelina (Author) / Takamura, John (Thesis advisor) / Fehler, Michelle (Thesis advisor) / Dooley, Kevin (Committee member) / Arizona State University (Publisher)
Created2022
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Description
ABSTRACT

Historically, Life Cycle Assessments (LCA) guided companies to make better decisions to improve the environmental impacts of their products. However, as new Circular Economy (CE) tools emerge, the usefulness of LCA in assessing linear products grow more and more obsolete. Research Question: How do LCA-based tools account for reuse/multiple life

ABSTRACT

Historically, Life Cycle Assessments (LCA) guided companies to make better decisions to improve the environmental impacts of their products. However, as new Circular Economy (CE) tools emerge, the usefulness of LCA in assessing linear products grow more and more obsolete. Research Question: How do LCA-based tools account for reuse/multiple life cycles of products verses CE-based tools?

The Kaiteki Innovation Framework (KIF) was used to address the question of circularity of two packaging materials using an Environmental LCA to populate its 12 CE dimensions. Any gaps were evaluated with 2 LCA- based and 2 CE-based tools to see which could address the leftover CE dimensions.

Results showed that to complete the KIF template, LCA data required one of the LCA-based tools: Social Life Cycle Assessment (SLCA) and both CE-based tools: Circular Transition Indicators (CTI) and Material Circularity Indicator (MCI) to supplement gaps in the KIF. The LCA addressed 5 of the KIF dimensions: Innovation Category Name, Description, GHG Impact, Other Environmental Impacts, and Value Chain Position. 3 analytical tools addressed 5 more:: Effect on Circularity, Social Impacts, Enabling Technologies, Tier 2 and 3 Requirements, and Value Chain Synergies. None of the tools could address the KIF Dimensions: State of Development or Scale Requirements. All in all, the KIF required both LCA-based and CE-based tools to cover social and socio-economic impacts from a cradle-to-cradle perspective with multiple circular loops in mind. These results can help in the research and development of innovative, circular products that can lead to a more environmentally preferred future.
ContributorsDe Los Santos, Andrew John (Author) / Seager, Thomas (Thesis advisor) / Dooley, Kevin (Committee member) / Buch, Rajesh (Committee member) / Arizona State University (Publisher)
Created2020
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Description
The circular economy is viewed as a solution to many of the environmental and social ills that the linear economy has exacerbated. Whether it is through refill solutions or redesigning a cardboard shipping container, fast-moving consumer goods (FMCG) brands are rethinking the way their products are delivered to consumers through

The circular economy is viewed as a solution to many of the environmental and social ills that the linear economy has exacerbated. Whether it is through refill solutions or redesigning a cardboard shipping container, fast-moving consumer goods (FMCG) brands are rethinking the way their products are delivered to consumers through business model innovations that promote circularity. The consumer plays the important, often overlooked, role of enabler within circular business models. This study aims to increase broader understanding of what motivates circular consumption of fast-moving consumer goods while analyzing the relationship between motivators and the behaviors required to participate. Semi-structured interviews provide insights from consumers who are currently purchasing household cleansers from brands that operate with a circular business model. Results from this study highlight a group of consumers that are distinguished by their common desire to reduce their personal consumption of plastics. There is clear indication that these consumers are in fact seeking out ways to consume more sustainably. A significant subset of this group expresses concern regarding ingredients used in the products. Health concerns for themselves, their family, or a pet are driving a desire to understand product ingredients. There is evidence to indicate that the concern for personal consumption of plastics is being driven by information distributed via social media and supported by targeted advertisements for brands that address this concern.
ContributorsBrown, Jennifer B (Author) / Dooley, Kevin (Thesis advisor) / Fischer, Daniel (Committee member) / Buch, Rajesh (Committee member) / Arizona State University (Publisher)
Created2020
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Description
Through Zero Waste at ASU, the Villas & Vista del Sol Community Compost Program (VVDS CCP) has been in operation for three years. Programs such as this one have been identified as a priority by the university due to the significance of food waste in the waste stream ASU produces

Through Zero Waste at ASU, the Villas & Vista del Sol Community Compost Program (VVDS CCP) has been in operation for three years. Programs such as this one have been identified as a priority by the university due to the significance of food waste in the waste stream ASU produces and the opportunity to reduce climate impact by diverting this waste from landfill. However, the CCP has struggled to reach its participation targets throughout its time in operation and therefore ASU requires better understanding of marketing strategies that will lead to program success before investing in additional residential compost programs. This thesis addresses the fundamental question: What marketing and operational strategies are most effective within a residential composting program at Arizona State University? Using a combination of literature review, qualitative primary research, and experimentation, this thesis provides an explanation of how the university can effectively implement and grow residential composting programs.
ContributorsMiserlian, Rachel (Author) / Dooley, Kevin (Thesis director) / Jung, Kendon (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor)
Created2022-05