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Applying Sexual Strategy Theory to Dating App Usage

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In this thesis, I aimed to understand how sociosexuality, sex, and dating app type interact to predict the frequency of dating app usage among college students. This was done by using two cross-sectional samples at two different universities to investigate this. I anticipated the presence of a three-way interaction between…

In this thesis, I aimed to understand how sociosexuality, sex, and dating app type interact to predict the frequency of dating app usage among college students. This was done by using two cross-sectional samples at two different universities to investigate this. I anticipated the presence of a three-way interaction between sex, sociosexuality, and the type of dating app to predict dating app usage. The results showed that there was no three-way interaction. However, as predicted, men who score low on sociosexuality will use dating apps less than men who score high on sociosexuality. Furthermore, it was shown that women reported relatively low dating app usage regardless of sociosexuality scores. These findings may be especially important to dating app companies, so they can adjust how they market the apps in addition to assuring maximum user satisfaction. Further, non-heterosexual individuals should be studied to expand the current research, as it can be applied to more dating applications.
ContributorsAmbrose, Gabrielle (Author) / Varnum, Michael (Thesis director) / Pedram, Christina (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / School of Life Sciences (Contributor)
Created2022-05
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Religious Women’s Modest Dress as a Signal to Other Women

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The present study tested the hypothesis that women dress modestly to signal to other women that they pose no mate poaching threat and are sexually restricted, and that this is especially true for religious women. Participants were 392 Muslim women living in the United States. They read two passages describing…

The present study tested the hypothesis that women dress modestly to signal to other women that they pose no mate poaching threat and are sexually restricted, and that this is especially true for religious women. Participants were 392 Muslim women living in the United States. They read two passages describing fictional situations in which they met with a potential female friend and then indicated what kind of outfit they would wear in both situations. In one situation, the participant obtained a reputation for promiscuity; in the other situation, reputation was not mentioned. I predicted that participants would choose more modest outfits for the promiscuous reputation passage, because if women dress modestly to signal sexual restrictedness, then they should dress more modestly around women with whom they have a reputation for promiscuity—to counteract such a reputation, women may wish to send a strong signal that they are not promiscuous. The hypothesis was partially supported: Less religious women chose more modest outfits for the promiscuous reputation situation than they did for the no reputation situation. This suggests that some women dress modestly to signal sexual restrictedness to other women, but that this is especially true for women who are less religious, not more. More religious women dress more modestly than less religious women, but they may not dress modestly to signal sexual restrictedness. Two important goals for this area of research are to determine the proximate reasons that more religious women dress modestly and to investigate modest dress among non-Muslim religious women.
ContributorsNorthover, Stefanie Blair (Author) / Cohen, Adam B. (Thesis advisor) / Neuberg, Steven L. (Committee member) / Kenrick, Douglas T. (Committee member) / Lieberman, Debra (Committee member) / Arizona State University (Publisher)
Created2020