Matching Items (2)
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Description
City governments are increasingly incorporating urban and peri-urban agriculture into their policies and programs, a trend seen as advancing sustainability, development, and food security. Urban governance can provide new opportunities for farmers, but it also creates structures to control their activities, lands, and purposes.

This study focused on Mexico City,

City governments are increasingly incorporating urban and peri-urban agriculture into their policies and programs, a trend seen as advancing sustainability, development, and food security. Urban governance can provide new opportunities for farmers, but it also creates structures to control their activities, lands, and purposes.

This study focused on Mexico City, which is celebrated for its agricultural traditions and policies. The study examined: 1) the functions of urban and peri-urban agriculture that the Government of Mexico City (GMC) manages and prioritizes; 2) how the GMC’s policies have framed farmers, and how that framing affects farmers’ identity and purpose; and 3) how the inclusion of agrarian activities and lands in the city’s climate-change adaptation plan has created opportunities and obstacles for farmers. Data was collected through participant observation of agricultural and conservation events, informal and semi-structured interviews with government and agrarian actors, and analysis of government documents and budgets.

Analysis of policy documents revealed that the GMC manages agriculture as an instrument for achieving urban objectives largely unrelated to food: to conserve the city’s watershed and provide environmental services. Current policies negatively frame peri-urban agriculture as unproductive and a source of environmental contamination, but associate urban agriculture with positive outcomes for development and sustainability. Peri-urban farmers have resisted this framing, asserting that the GMC inadequately supports farmers’ watershed conservation efforts, and lacks understanding of and concern for farmers’ needs and interests. The city’s climate plan implicitly considers farmers to be private providers of public adaptation benefits, but the plan’s programs do not sufficiently address the socioeconomic changes responsible for agriculture’s decline, and therefore may undermine the government’s climate adaptation objectives.

The findings illuminate the challenges for urban governance of agriculture. Farms do not become instruments for urban sustainability, development, and food security simply because the government creates policies for them. Urban governments will be more likely to achieve their goals for agriculture by being transparent about their objectives, honestly evaluating how well those objectives fit with farmers’ needs and interests, cultivating genuine partnerships with farmers, and appropriately compensating farmers for the public benefits they provide.
ContributorsBausch, Julia Christine (Author) / Eakin, Hallie C (Thesis advisor) / Lerner, Amy M (Committee member) / Manuel-Navarrete, David (Committee member) / Redman, Charles L. (Committee member) / Arizona State University (Publisher)
Created2017
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Description
This study explores the processes of designing strategies. The context of this research is scoped to the direct-marketing activities of small farm operators in eastern Iowa. The research intent is to explore and articulate trends in decision-making processes that assist small farm operators in eastern Iowa with direct marketing farm-to-table

This study explores the processes of designing strategies. The context of this research is scoped to the direct-marketing activities of small farm operators in eastern Iowa. The research intent is to explore and articulate trends in decision-making processes that assist small farm operators in eastern Iowa with direct marketing farm-to-table products, to explore and articulate how the design process creates differentiated value, and to explore and articulate the relationship between the design process and the way that small farm operators in eastern Iowa conceptualize their direct-marketing strategies.

The research design takes a post-positivist approach and uses a grounded theory methodology. The study does not have a starting hypothesis but instead starts with the research intent described previously. Convergent mixed methods and a flexible plan are used for data collection including semi-structured interviews and surveys with key concepts operationalized into Likert scales. The participants are selected from eastern Iowa farmers’ markets and Community Supported Agriculture (CSA) directories. For the qualitative data analysis, a grounded theory method is used to code interview response data, categorize the codes into related groups, and let the themes and sub-themes emerge from the data. For the quantitative data analysis, descriptive and inferential statistics are calculated on the aggregate data set.

The study finds that small farm operators are making strategic decisions about marketing mix variables such as product quality and relationship building, there are statistically significant correlations between design concepts and direct-marketing strategies, and that farmers designed their strategies by using the design process.
ContributorsLarew, Hart (Author) / Brooks, Kenneth R. (Thesis advisor) / Cheng, Chingwen (Committee member) / Mejia Ramirez, German (Committee member) / Arizona State University (Publisher)
Created2019