Employing ethnographic content analysis of 110 top Hip-Hop songs of 2004-2014 from Billboard and BET awards, this study investigated the most popular value themes of 4th generation Hip-Hop music and compared the messages of female and male rap artists. The 12 most frequently referenced messages included: 1) Celebration of Personal Success (77%), 2) Urban Consciousness, Identity, and Pride (68.8%), 3) Sexual Prowess/Seductive Power (62.1%), 4) Recreational Drug Use (54.9%), 5) Ready and Willing to Become Violent (48.8%), 6) Sexual Objectification (48.2%), 7) Reappropriation of Stigma Labels (36.4%), 8) Drive and Ambition (28.5%), 9) Self-Objectification (28.5%), 10) Struggle and Resilience (20%), 11) Providing Resources in Exchange for Sex (15.1%), and 12) Providing Sex in Exchange for Resources (10.3%). Male and female rap artists expressed similar messages. However, female rap artists were more likely to reappropriate stigma labels, promote self-objectifying lyrics, and depict themselves as providing sex in exchange for resources in their lyrics than were male rap artists. Male rap artists were more likely to sexually objectify others in their lyrics and depict themselves as providing resources in exchange for sex than were their female counterparts. Implications for counseling and suggestions for future research are discussed.