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Attack of the Fake Geek Girls: Challenging Gendered Harassment and Marginalization in Online Spaces applies feminist, gender, and rhetorical theories and methods, along with critical discourse analysis, to case studies of the popular online social media platforms of Jezebel, Pinterest, and Facebook. This project makes visible the structural inequities that

Attack of the Fake Geek Girls: Challenging Gendered Harassment and Marginalization in Online Spaces applies feminist, gender, and rhetorical theories and methods, along with critical discourse analysis, to case studies of the popular online social media platforms of Jezebel, Pinterest, and Facebook. This project makes visible the structural inequities that underpin the design and development of internet technologies, as well as commonplace assumptions about who is an online user, who is an active maker of internet technologies, and who is a passive consumer of internet technologies. Applying these critical lenses to these inequities and assumptions enables a re-seeing of commonplace understandings of the relationship between gender performativity and digital cultures and practices. Together, these lenses provide a useful set of tools for methodically resisting the mystique of technologies that are, simultaneously, represented as so highly technical as to be opaque to scrutiny, and as ubiquitous to everyday life as to be beneath critical examination.

Through a close reading of the discourses surrounding these popular social media platforms and a rhetorical analysis of their technological affordances, I documented the transference of gender-biased assumptions about women's roles, interests, and competencies, which have historically been found in face-to-face contexts, to these digital spaces. For example, cultural assumptions about the frivolity of women's interests, endeavors, issues, and labors make their way into digital discourse that situates the online practices of women as those of passive consumers who use the internet only to shop and socialize, rather than to go about the serious, masculine business of making original digital content.

This project expands on existing digital identity and performativity research, while applying a sorely needed feminist critique to online discourses and discursive practices that assume maleness and masculinity as the default positionality. These methods are one approach to addressing the pressing problems of online harassment, the gender gap in the technology sector, and the gender gap in digital literacies that have pedagogical, political, and structural implications for the classroom, workplace, economic markets, and civic sphere.
ContributorsTekobbe, Cindy (Author) / Miller, Keith D. (Thesis advisor) / Rose, Shirley K. (Committee member) / Boyd, Patricia (Committee member) / Arizona State University (Publisher)
Created2015
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Description
Women are under-represented in engineering, in school and in the workplace. Reasons for this include the socio-historical masculinization of technology, which has been established by feminist technology researchers such as Faulkner, Lohan and Cockburn, and makes developing role models of women engineers difficult. The under-representation of women in engineering is

Women are under-represented in engineering, in school and in the workplace. Reasons for this include the socio-historical masculinization of technology, which has been established by feminist technology researchers such as Faulkner, Lohan and Cockburn, and makes developing role models of women engineers difficult. The under-representation of women in engineering is a social problem that typically lies outside the area of interest of rhetoricians. However, my dissertation considers storytelling by women engineers as a powerful rhetorical tool, one that is well-suited for the particular structural inequalities endemic to engineering. I analyze stories told by participants in an oral history project conducted by the Society of Women Engineers, with women engineers who worked between the 1940’s and the early 2000’s. I use a textual coding research method to reveal the claims participants make through stories, themes that are evident across those claims, and how women engineers effectively use stories to advance those claims. My study extends the scholarly understanding of the rhetoric of engineering work. I find that in their stories participants argue for a complex relationship between social and technical work; they describe how technical thinking helps them work through social problems, how technical work is socially situated, that an interest in technical work impacts family and interpersonal relationships, and how making career decisions is facilitated by social relationships. They also demonstrate considerable rhetorical expertise in their use of narrative. As a collection these stories meet a pressing need: the need for an understanding of engineering and women engineers that creates possibilities for change. They meet this need first by helping the audience understand both significant systemic oppressions and the problem-solving individual actions that can be taken in response (in ways that highlight possibilities without placing the full responsibility for change on women engineers), and second by illustrating a heterogenous understanding of engineering and women engineers (in order to avoid essentializing women and essentializing technology). As a result of these qualities, the stories are a way to get to ‘know’ engineers and engineering from a distance, which is exactly the pressing lack felt by so many potential women engineers.
ContributorsMoxley-Kelly, Sean (Author) / Boyd, Patricia (Thesis advisor) / Rose, Shirley (Committee member) / Hannah, Mark (Committee member) / Arizona State University (Publisher)
Created2020