2024-03-28T18:13:33Zhttps://keep.lib.asu.edu/oai/requestoai:keep.lib.asu.edu:node-1375902021-08-11T21:09:57Zoai_pmh:all137590
https://hdl.handle.net/2286/R.I.17080
http://rightsstatements.org/vocab/InC/1.0/
2013-05
2015-04-22T09:20:38
39 pages
eng
Erickson, Daniel Patrick
Hutt, Michael
Ostrom, Amy
Hasulak, Don
Barrett, The Honors College
Department of Marketing
Text
Big Red Rooster is an national architecture and design firm. A comprehensive marketing analysis of Big Red Rooster (BRR) was completed. The company history was reviewed, along with its current strategies and goals for the future. The analysis contained the purpose of the marketing plan, a situation analysis, a SWOT analysis, marketing strategy and recommendations, and the marketing mix. Inclusive situation analysis was an examination of BRR itself, its customers, clients, competitors, the industry climate and its collaborators. The SWOT analysis investigated BRR's strengths, weaknesses, opportunities, and threats, while the marketing strategy and recommendations describes Big Red Rooster's segmentation, targeting and positioning of its services. The marketing mix contained the 7 P's of service marketing including a description of BRR's product, place promotion, price, people, process and physical appearance. Following this marketing plan was a needs analysis, in which six marketing and sales techniques were devised that are to be implemented in the near future.
19765
Architecture
Marketing
Marketing and Sales in the Architecture and Design Industry