2026-05-16T23:03:52Zhttps://keep.lib.asu.edu/oai/request

oai:keep.lib.asu.edu:node-2016552025-06-17T16:48:24Zoai_pmh:alloai_pmh:repo_items

201655 https://hdl.handle.net/2286/R.2.N.201655 http://rightsstatements.org/vocab/InC/1.0/ http://creativecommons.org/licenses/by-nc-sa/4.0 2025-05 43 pages Mahajan, Neil Chavez Echeagaray, Maria Elena Dansereau, Christine Barrett, The Honors College Computer Science and Engineering Program Businesses and advertising agencies today often promote their products and services through advertisements across various online services such as Google, Meta, Microsoft, and others. Online advertising plays a crucial part in acquiring new clients, resulting in the business's success. However, the interpretation of essential advertising data, such as cost per click and conversion rate, across these advertising platforms presents a challenge to smaller businesses and advertising agencies that manage various client accounts across multiple platforms. This project resolves inefficiencies in digital marketing reporting by delivering a study on the design, development, and evaluation of the Advertising Analytics Dashboard, which provides businesses and agencies such as Vloe, a Quebec-based advertising agency, a unified platform for retrieving tracking analysis and advertising metrics for multiple accounts across multiple online advertising platforms (Vloe, n.d.). Users through the Advertising Analytics Dashboard can detect embedded tracking tags such as Google Analytics and Meta Pixel, and connect their advertising accounts to retrieve data across Google Analytics, Google Ads, Meta Ads, and Microsoft Ads. The platform supports OAuth login, query saving, PDF report generation, and dynamic localization in English and Canadian French. Upon deploying the website, an usability study with 14 participants indicated that users found the dashboard intuitive and the retrieved data accurate. The project successfully delivered and demonstrated how the user-friendly, simplified, and streamlined Advertising Analytics Dashboard provides value to small businesses and advertising agencies for viewing and analyzing tracking and advertising data across multiple platforms in one centralized location. Advertising Analytics Dashboard Digital Marketing Analytics Multi-Platform Data Integration Tracking Tag Detection Google Analytics Google Ads Meta Ads Microsoft Advertising OAuth Authentication Bilingual Localization PDF Report Generation Saved Queries Query Management Next.js REACT PostgreSQL Prisma ORM Usability Testing User-centered design Development of a Custom Advertising Analytics Dashboard for Vloe