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oai:keep.lib.asu.edu:node-2012062025-05-05T15:53:02Zoai_pmh:alloai_pmh:repo_items

201206 https://hdl.handle.net/2286/R.2.N.201206 http://rightsstatements.org/vocab/InC/1.0/ All Rights Reserved 2025 53 pages Masters Thesis Academic theses en Perkins, Jayla Wright, Kenicia Calhoun, Craig Kirkpatrick, Jennet Arizona State University Partial requirement for: M.A., Arizona State University, 2025 Field of study: Political Science The rise of social media has completely reshaped how people engage with politics, opening up new spaces for conversation, organizing, and political expression. This study explores whether social media use influenced voter turnout among women during the 2020 U.S. presidential election, with a focus on whether these effects played out differently for women of color compared to white women. Using data from the 2020 American National Election Study (ANES), this analysis uses logistic regression to examine the relationship between social media usage and voting, while controlling for age, education, income, race, and news consumption. The study includes both a two-way interaction between social media use and gender, and a three-way interaction between social media, gender, and race to better understand whether social media serves as a unique mobilization tool for women of color. The results show that social media use does not significantly predict turnout for women overall, and it does not provide a special turnout boost for women of color either. Instead, factors like age, education, and income still matter most, and racial disparities in turnout persist, showing that digital platforms alone can’t overcome deeper systemic barriers to political participation. Political Science Gender, Social Media, and Voter Turnout in the 2020 U.S. Presidential Election Navigating the Intersection of Gender and Digital Mobilization