2026-05-21T07:02:26Zhttps://keep.lib.asu.edu/oai/request

oai:keep.lib.asu.edu:node-2009062025-04-28T15:49:05Zoai_pmh:repo_items

200906 https://hdl.handle.net/2286/R.2.N.200906 http://rightsstatements.org/vocab/InC/1.0/ http://creativecommons.org/licenses/by-nc-sa/4.0 2025-05 T23:59:59 30 pages Mehta, Richa Eaton, John Mokwa, Michael Barrett, The Honors College This study explores the effectiveness of podcast marketing by analyzing consumer content consumption behaviors, with a particular focus on young adults. Through a behavioral research study conducted with students from the W. P. Carey School of Business at Arizona State University, valuable insights were gained into the media preferences and listening habits of this demographic. These findings inform strategies for the development, branding, and promotion of podcasts to engage target audiences more effectively. Additionally, leveraging both the collected data and practical experience gained through collaboration with the American Red Cross on their national podcast, a comprehensive podcast marketing plan was created and refined to optimize audience reach and impact. Research behavioral research Marketing research consumer habits Branding Marketing Strategy podcasts Podcast Development, Branding, and Marketing Strategy: A Data-Driven Exploration of Consumer Content Consumption Habits and Their Influence on Podcast Growth and Engagement