2026-05-19T13:33:42Zhttps://keep.lib.asu.edu/oai/request

oai:keep.lib.asu.edu:node-2008482025-05-29T23:38:34Zoai_pmh:alloai_pmh:repo_items

200848 https://hdl.handle.net/2286/R.2.N.200848 http://rightsstatements.org/vocab/InC/1.0/ http://creativecommons.org/licenses/by-nc-sa/4.0 2025-05 33 pages Rodriguez, Alejandro Byrne, Jared McCreless, Tam Barrett, The Honors College Department of Finance Department of Supply Chain Management Boxtails is a curated cocktail subscription that is designed to elevate the at home drinking experience. We aim to empower cocktail enthusiasts to become their own bartender, whether they're introverted, learning, or hosting. Boxtails delivers premeasured cocktail ingredients paired with collectible themed glassware and simple instruction and recipe cards directly to our consumers doors. This project showcases the research and development of the service through market analysis: consumer interviews, product testing, and operations development. Boxtails was able to use external research to develop specialty packaging, a loyalty program, and a potential expansion project "No Buzz Box" to diversify its audience. Subscription Inventory Management Gen Z and Millennial consumers Boxtails