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200447 https://hdl.handle.net/2286/R.2.N.200447 http://rightsstatements.org/vocab/InC/1.0/ http://creativecommons.org/licenses/by-nc-sa/4.0 2025-05 25 pages Torel, Matthew Ratigan, Sean Byrne, Jared Hunter, Travis Barrett, The Honors College School of Life Sciences School of International Letters and Cultures Dean, W.P. Carey School of Business My thesis explores the creation and development of Wiff, a multifunctional herbal aroma product designed to offer a natural and burnless alternative to candles. Blending eucalyptus leaves, camphor crystals, and peppermint, Wiff provides an accessible way to promote relaxation, stress relief, and mental clarity. This project analyzes the product's market potential, sustainable sourcing, branding strategy, and consumer behavior insights gathered during live sales events. Ultimately, it showcases how a simple idea rooted in wellness and scent therapy can be scaled into a lifestyle brand that aligns with modern consumer values. Entrepreneurship Marketing Supply Chain Wiff, LLC