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200351 https://hdl.handle.net/2286/R.2.N.200351 http://rightsstatements.org/vocab/InC/1.0/ http://creativecommons.org/licenses/by-nc-sa/4.0 2025-05 22 pages Wilhite, Samuel Miles, Allison Olson, McKenna Bizzack, Kiley Byrne, Jared Akers, Katherine Barrett, The Honors College Software Engineering University students often face challenges when attempting to sell secondhand goods or market their handcrafted products beyond their immediate social networks. This gap presents an opportunity for a community-based marketing program tailored to campus environments. Our initiative aims to empower student vendors by connecting them with a broader audience through low-cost, community-driven events. These events will not only provide vendors with enhanced visibility but also introduce student customers to affordable and sustainable alternatives to retail shopping. By fostering connections between student vendors and buyers, our program seeks to build a more cohesive campus community while supporting entrepreneurship and sustainable practices. With a focus on inclusivity and accessibility, this initiative targets two primary groups: student vendors seeking expanded reach and student customers interested in supporting small businesses or accessing cost-effective goods. Ultimately, our vision is to create a vibrant marketplace where students can buy and sell items within their community, enhancing campus connectivity and sustainability. Business Sustainability Campus Exchange: A Student-Based Farmer’s Market