2026-05-19T18:33:23Zhttps://keep.lib.asu.edu/oai/request

oai:keep.lib.asu.edu:node-2003422025-06-09T23:06:01Zoai_pmh:alloai_pmh:repo_items

200342 https://hdl.handle.net/2286/R.2.N.200342 http://rightsstatements.org/vocab/InC/1.0/ http://creativecommons.org/licenses/by-nc-sa/4.0 2025-05 26 pages Hessing, Margot Soares, Rebecca Festa, Lorraine Barrett, The Honors College Dean, W.P. Carey School of Business Department of Psychology This project explores the evolving concept of workplace identity within large corporations, focusing on the cultural and generational shifts brought about by Generation Z. Historically, corporate America upheld a rigid, cookie-cutter image of the "white collar worker," often defined by conformity in gender, race, and class—primarily favoring white males in formal office roles. However, as Gen Z enters the workforce, their progressive values surrounding diversity, inclusion, and self-expression are reshaping corporate norms. Influenced by identity politics, stronger anti-discrimination laws, the impact of social media, and the lasting effects of the Covid-19 pandemic, Gen Z is challenging traditional corporate structures and pushing for more authentic, flexible, and representative workplace environments. This project examines the historical context of identity in the corporate world and analyzes how Gen Z is redefining what it means to "belong" in the modern office. Generation Z Workplace Challenging the Workforce Generational Characteristics Generation Z and their Identity in the Modern Workplace