2026-05-21T05:09:07Zhttps://keep.lib.asu.edu/oai/requestoai:keep.lib.asu.edu:node-2002642025-04-15T21:51:33Zoai_pmh:alloai_pmh:repo_items200264
https://hdl.handle.net/2286/R.2.N.200264
http://rightsstatements.org/vocab/InC/1.0/
http://creativecommons.org/licenses/by-nc-sa/4.0
2025-05
34 pages
Zona, David
Zona, David
Hajiamouassar, Erfan
Munro, Liam
Bryne, Jared
Lee, Christopher
Barrett, The Honors College
Department of Finance
The project examines how independent artists can blend authenticity and innovation to reach modern audiences. Using Yusef Asar’s debut album, we developed a release strategy focused on creative control, digital marketing, and audience engagement through the ASU Founders Lab.
Independant Music
Artist Branding
Music Marketing
Digital Strategy
Authenticity in Music
Music Business
Founders Lab
Bridging Authenticity and Innovation: Creating Music for Modern Audiences