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oai:keep.lib.asu.edu:node-1993002024-12-23T18:01:48Zoai_pmh:alloai_pmh:repo_items

199300 https://hdl.handle.net/2286/R.2.N.199300 http://rightsstatements.org/vocab/InC/1.0/ All Rights Reserved 2024 84 pages Masters Thesis Academic theses Text eng Li, Nuo Nazneen, Shama Hyewon, Youn Peterkin, Kimberly Arizona State University Partial requirement for: M.S.W., Arizona State University, 2024 Field of study: Community Resources and Development Film and television tourism is a form of tourism that attracts media attention and investment due to certain characteristics of specific objects. Film and television tourism ", also known as" movie induced tourism ", refers to the phenomenon where tourist destinations first appear on images and screens, and then attract audiences to these destinations for tourism activities.This article aims to explore the differences between the projected images of Hainan Island in film and television works and the perceived images of tourists by introducing the concept of projected images and conducting comparative research, in order to help Hainan Island better shape its tourism destination image. This study takes Hainan as the research location, This article organizes dialogue text data in film and television works, and uses ROST CM6 software for word segmentation and high-frequency text processing to obtain official raw data. A systematic analysis of the image of film and television tourism in Hainan Island was conducted through open coding, spine coding, and selective coding. At the same time, the travelogues written by tourists on well-known domestic online travel platforms such as "Mafengwo", "Meituan" and "Ctrip" during their travels in Hainan Island were used as the main data source to sort the travelogue text data, segment the original data, and process high-frequency words using ROST CM6 software. A systematic analysis was conducted on the perceived images of tourists in Hainan Island using open coding, spine coding, and selective coding. Finally, a comparative analysis was conducted on the similarities and differences between the projected and perceived images of tourists in the film and television industry on Hainan Island. By examining the differences between projected images and perceived images, the problems and deficiencies in the current tourism industry and image construction of Hainan Island were analyzed. Finally, based on the problems and shortcomings identified in the research, corresponding suggestions were put forward for the construction of Hainan Island's tourism image and tourism development strategy. Cultural Resources Management Comparative Study On the Projection Image of Hainan Island in Film and Television Tourism and the Perceived Value of Tourists