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193281 https://hdl.handle.net/2286/R.2.N.193281 http://rightsstatements.org/vocab/InC/1.0/ http://creativecommons.org/licenses/by-nc-sa/4.0 2024-05 27 pages Whitney, Tim Meloy, Elizabeth Basile, George Barrett, The Honors College Dean, W.P. Carey School of Business Text Sustainability is an unloaded word, in a dire world. It often lacks the backbone to stand firm against the groups that manipulate its meaning to their own ends. Yet it is the foundation I, and the four interviewees from this project, build our livelihoods on. This work distills the definitions, model cases, strategies, and assumptions that comprise a successful sustainable business through narrative retellings. Collected by semi structured long form interviews, these conversations offer real world implications of strategic sustainability practice on health, happiness, and prosperity in communities- locally and globally. Strategy Regenerative Topsoil Food waste Circular Economy Linear Economy Ecology Sustainability Champions of Sustainability: A Cross Sector Analysis of the Winning Strategies