2026-05-24T20:49:27Zhttps://keep.lib.asu.edu/oai/request

oai:keep.lib.asu.edu:node-1926012024-12-19T19:04:43Zoai_pmh:alloai_pmh:repo_items

192601 https://hdl.handle.net/2286/R.2.N.192601 http://rightsstatements.org/vocab/InC/1.0/ http://creativecommons.org/licenses/by-nc-sa/4.0 2024-05 42 pages Reisslein, Tom Faurel, Lucile Hugon, Artur Barrett, The Honors College School of Accountancy Department of Information Systems Text Trademarks are a unique instrument of the legal system that allows organizations and individuals to claim legal ownership over a symbol, word, or set of words that they believe represent their product/service or marketing efforts. Recent studies investigate new trademarks to gain insights into an organization’s product development and marketing innovation. My Barrett honors thesis is based on expanding a novel comprehensive dataset of new trademarks using state-of-the-art processing workflow techniques. I also examine the differentiating factors between new product and marketing trademarks. Finally, I investigate the effects of new trademarks on future cash flow from operations and return on assets. Accounting Trademark Python Firm Performance Dataset of New Trademarks Differentiating Between Product and Marketing Trademarks