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192531 https://hdl.handle.net/2286/R.2.N.192531 http://rightsstatements.org/vocab/InC/1.0/ http://creativecommons.org/licenses/by-nc-sa/4.0 2024-05 46 pages Chapman, John Thompson, Nicholas Wright, Samuel Byrne, Jared Giles, Charles Barrett, The Honors College Department of Finance We are a group of three business students starting a hummus company rooted in health and transparency. Our business plan is to create homemade-style hummus with the most pure and nutritious ingredients to provide a viable snack option to a lacking market. Our distribution will be centered around farmers markets in our early stages, taking advantage of face-to-face interactions with customers to build our brand and reputation before expanding into grocery stores. Hummus Company Food Founder's Lab Founder's Lab: Honest Hummus