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190343 https://hdl.handle.net/2286/R.2.N.190343 http://rightsstatements.org/vocab/InC/1.0/ http://creativecommons.org/licenses/by-nc-sa/4.0 2023-12 33 pages Para, Olivia Eaton, John Palmer, James Barrett, The Honors College Department of Marketing Text A deep dive into the cosmetic industry and social media marketing influence. Referencing the changes of social media throughout the years and the importance of using social media platforms to market a product. Includes a Rare Beauty case study to dive into the effects of social media on the cosmetic industry. Social Media Cosmetics Marketing The Power of Social Media Marketing: Impact on the Cosmetic Industry