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170332 https://hdl.handle.net/2286/R.2.N.170332 http://rightsstatements.org/vocab/InC/1.0/ http://creativecommons.org/licenses/by-nc-sa/4.0 2022-12 O'Connor, Erin Byrne, Jared Giles, Charles Barrett, The Honors College Department of Marketing Department of Management and Entrepreneurship Text This paper describes the process of starting a sustainable fashion business, Happy Lola Collective, with the goal of saving all clothes from ever ending up in a landfill. The Business Model Canvas was used to flesh out the original business idea, treated as a series of hypotheses which were then tested over the next nine months. Our results were broken down and used to plan future changes for Happy Lola. Sustainability Fashion Business Sewing Social Media new venture Happy Lola Collective: Sustainable Fashion Project