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165635 https://hdl.handle.net/2286/R.2.N.165635 http://rightsstatements.org/vocab/InC/1.0/ http://creativecommons.org/licenses/by-nc-sa/4.0 2022-05 Fogelson, Monica Baldus, Devyn Frye, Jennifer Hays, Jessica Byrne, Jared Satpathy, Asish Balven, Rachel Barrett, The Honors College Department of Marketing Text Founders Lab is a thesis pathway for Barrett students under W.P. Carey’s Center for Entrepreneurship. The pathway provides students of all majors with the opportunity to experience entrepreneurship through designing a business idea and obtaining traction for that idea. In this honors thesis project, safety on the Arizona State University campus was considered to create a business idea involving personal safety jewelry. Throughout the year of Founders Lab, this concept has been refined and ultimately tested for its demand and potential. Founders Lab Founders Lab: Salvare Safety Jewelry