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165051 https://hdl.handle.net/2286/R.2.N.165051 http://rightsstatements.org/vocab/InC/1.0/ http://creativecommons.org/licenses/by-nc-sa/4.0 2022-05 Keever, Tabitha Weintraub, Lauren Eaton, John Mokwa, Michael Barrett, The Honors College School of Life Sciences School of Human Evolution & Social Change Department of Psychology Our thesis focuses on sports medicine and specific rehabilitation techniques. It highlights the aspects of marketing and bioscience/health for these various sports medicine rehabilitation techniques. The several different rehab techniques we focused on were Scraping, Cupping, and Normatec, where we will highlighted how these are marketed, such as what they are advertised to do, while researching the health benefits and results of the techniques, and if these techniques produce the best recovery effects, and are effective, for athletes. Sports Medicine Rehabilitation Techniques The Marketing and Health Impacts/Results of Sports Medicine Rehabilitation Techniques