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161081 https://hdl.handle.net/2286/R.2.N.161081 http://rightsstatements.org/vocab/InC/1.0/ http://creativecommons.org/licenses/by-nc-sa/4.0 2021-12 20 pages Olivas, Angelica Bonilla, Luis Bovio, Sonia Hass, Mark Barrett, The Honors College Walter Cronkite School of Journalism and Mass Comm Dean, W.P. Carey School of Business <p>This project includes a marketing plan for a local small business, Island Mochi. It examines the business and best practices in the industry to inform the marketing plan. The purpose of the marketing plan is to grow Island Mochi's sales by using digital marketing and public relations strategies. The components of the marketing plan include an executive summary, environmental analysis, SWOT analysis, customer personas, PR and marketing objectives, strategies and tactics, and an outline of the implementation and evaluation procedures.</p> Public Relations Marketing Social Media Creating a Marketing Plan for a Local Small Business