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154751 https://hdl.handle.net/2286/R.I.38813 http://rightsstatements.org/vocab/InC/1.0/ All Rights Reserved 2016 vi, 124 pages : color illustrations Masters Thesis Academic theses Text eng Weiler, Libby A Bernardi, Jose Fehler, Michelle Harmon-Vaughan, Beth Arizona State University Partial requirement for: M.S.D., Arizona State University, 2016 Includes bibliographical references (pages 87-103) Field of study: Design The research titled “A Comparative Analysis of Museums in Paris, Barcelona,<br/><br/>and Phoenix” critically reviews six museums in three culturally diverse countries. This research looks at features within marketing, space, and branding which may or may not differ depending on socio-cultural factors, histories, traditions, etc. in Spain, France, and the United States. A conclusion is formed around the identity of each museum through the variables of marketing, space, and branding. Museum Studies Marketing 19765 Branding Edutainment Marketing Movement Models Museum Space Museums--Arizona--Phoenix--Marketing. Museums Museums--France--Paris--Marketing. Museums Museums--Spain--Barcelona--Marketing. Museums A comparative analysis of museums in Paris, Barcelona, and Phoenix