2026-05-24T06:06:32Zhttps://keep.lib.asu.edu/oai/request

oai:keep.lib.asu.edu:node-1543272024-12-20T18:25:12Zoai_pmh:alloai_pmh:repo_items

154327 https://hdl.handle.net/2286/R.I.38389 http://rightsstatements.org/vocab/InC/1.0/ All Rights Reserved 2016 v, 61 pages : color illustrations Doctoral Dissertation Academic theses Text eng Jones, Jennifer E. (D.M.A.) Kopta, Anne Elgar Mills, Robert Rogers, Rodney Dreyfoos, Dale Arizona State University Partial requirement for: D.M.A., Arizona State University, 2016 Includes bibliographic references (pages 55-61) Field of study: Music ABSTRACT<br/><br/>This research is focused on technology in the arts, social media, and the opera singer. Topics include recent performance trends, social media, marketing techniques, and creating a successful brand. This paper also focuses on how to leverage social media platforms build a digital persona, and create an engaged audience. The same techniques used by corporations and opera companies for their social media and marketing strategy can be leveraged to increase brand awareness, build a strong network, and may aid in generating new opportunities for the opera singer.<br/><br/>Key Words: Social Media, Opera Singer, Branding, Marketing, Technology Music performing arts Marketing Branding Opera Performance Social Media Technology Technology and the arts Social Media Branding (Marketing) Singers--Social networks. Singers Social media, marketing, and the opera singer