2026-05-24T14:57:13Zhttps://keep.lib.asu.edu/oai/request

oai:keep.lib.asu.edu:node-1528152024-12-20T18:25:12Zoai_pmh:alloai_pmh:repo_items

152815 https://hdl.handle.net/2286/R.I.25158 http://rightsstatements.org/vocab/InC/1.0/ All Rights Reserved 2014 vii, 61 p. : ill Masters Thesis Academic theses Text eng Taggart, Mistey. L Branaghan, Russell Cooke, Nancy J. Song, Hyunjin Arizona State University Partial requirement for: M.S., Arizona State University, 2014 Includes bibliographical references (p. 22-23) Field of study: Applied psychology Research on priming has shown that exposure to the concept of fast food can have an effect on human behavior by inducing haste and impatience (Zhong & E. DeVoe, 2010). This research suggests that thinking about fast food makes individuals impatient and strengthens their desire to complete tasks such as reading and decision making as quickly and efficiently as possible. Two experiments were conducted in which the effects of fast food priming were examined using a driving simulator. The experiments examined whether fast food primes can induce impatient driving. In experiment 1, 30 adult drivers drove a course in a driving simulator after being exposed to images by rating aesthetics of four different logos. Experiment 1 did not yield faster driving speeds nor an impatient and faster break at the yellow light in the fast food logo prime condition. In experiment 2, 30 adult drivers drove the same course from experiment 1. Participants did not rate logos on their aesthetics prior to the drive, instead billboards were included in the simulation that had either fast food or diner logos. Experiment 2 did not yielded faster driving speeds, however there was a significant effect of faster breaking and a higher number of participants running the yellow light. Social Psychology Social Research Psychology Driving Driving Simulator Fast Food priming Distracted Driving Aggressive driving Automobile driving simulators Automobile driving--Psychological aspects. Automobile driving Fast food restaurants--Psychological aspects. Fast food restaurants Impatience and driving speeds: a driving simulator study