2026-05-24T16:21:18Zhttps://keep.lib.asu.edu/oai/requestoai:keep.lib.asu.edu:node-1475622024-12-19T19:04:43Zoai_pmh:alloai_pmh:repo_items147562
https://hdl.handle.net/2286/R.I.64160
http://rightsstatements.org/vocab/InC/1.0/
2021-05
30 pages
eng
Pando, Isabella G
Moran, Stacey
deLusé, Stephanie
Arts, Media and Engineering Sch T
Barrett, The Honors College
Text
<p>This thesis paper examines the challenges and opportunities that are present for nonprofit organizations seeking to engage in social media marketing. By analyzing the rise of social media as a prevalent tool for business-consumer outreach the paper proposes a dialogic approach to social media for nonprofits to effectively engage with their audiences, develop relationships with them, and mobilize them towards a common mission.</p>
Nonprofit Organizations
Social Media
Organizational-Public Relationships
Public Relations
Social media marketing
An Explorative Study of the Challenges and Opportunities Surrounding Nonprofit Social Media Marketing