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137866 https://hdl.handle.net/2286/R.I.15597 http://rightsstatements.org/vocab/InC/1.0/ 2012-12 29 pages eng Akhter, Sumbal Kwan, Virginia Knight, George Cohen, Adam Barrett, The Honors College College of Liberal Arts and Sciences Text Social proof and mismatch of self-preference have been assumed to play an important role in the inference of value. They can be influential factors when it comes to decision-making in a mate-selection environment. In this thesis study, participants took an online survey in the form of a dating website. They answered a series of questions about the traits they would like to see in a potential mate. They were then presented with four potential mates and asked to rank them by their preferences. The results show that participants most preferred the potential mate with a high social proof and a low mismatch of self-preference and least preferred the potential mate with a low social proof and a high mismatch of self-preference. When comparing just social proof and mismatch of self-preference, there was not an interaction effect between the two. I conclude that even though social proof is a powerful influencing factor by itself, it did not have the power to trump the mismatch of self-preference. Decision-Making Influence Psychology Culture Behaviors Inference of Value through Social Influence And Self-Preference