2026-05-21T17:06:03Zhttps://keep.lib.asu.edu/oai/request

oai:keep.lib.asu.edu:node-1364912024-12-19T14:44:41Zoai_pmh:alloai_pmh:repo_items

136491 https://hdl.handle.net/2286/R.I.28793 http://rightsstatements.org/vocab/InC/1.0/ 2015-05 55 pages eng Shriver, John Andrew Schmitz, Troy Manfredo, Mark Barrett, The Honors College Department of Information Systems Department of Supply Chain Management W. P. Carey School of Business Text This thesis will examine market research relating to consumer food trends and the business environment of Austin, Texas in order to evaluate the initial feasibility of establishing a small hydroponic produce farm. A main concern of this report is to provide a general overview of hydroponics and its potential advantages over traditional farming methods as a technique for producing food products for consumers in a local setting. To explore the potential of establishing such a venture, this report will also include a partial business plan focusing on the marketing strategy of initiating a hydroponic produce farm in Austin. Hydroponics Business Plans Food Business The Initial Feasibility of a Small Hydroponic Farm Startup in Austin, Texas