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134429 https://hdl.handle.net/2286/R.I.43421 http://rightsstatements.org/vocab/InC/1.0/ 2017-05 60 pages eng Parikh, Viniti Bhushan Koretz, Lora Robert, Jason Department of Management and Entrepreneurship W. P. Carey School of Business Barrett, The Honors College Text This research was aimed at identifying the problems of the kidney transplant market and then proposing business-minded solutions. The methodology that was used to compile research was an industry analysis, a business model canvas, the lean startup methodology, academic papers, popular culture references, previous and present marketing campaigns, an internship at a local hospital, and organ transplant databases. The problems I identified was that kidney transplant industry was favorable but had few competitors, a mounting demand with a lack of supply, a lack of public awareness, negative public perception, and incorrectly focused marketing campaigns. The solutions that I constructed were the endorsement of grocery retail clinics as a step to prevent a future increase in demand for kidneys, a hybridized opt-in system that would increase the supply of transplantable kidneys, a public awareness campaign that would increase the public's awareness and shift it into a positive light, and a refocused marketing campaign that centered on why people become donors. The implementation of these solutions should be solution1, then solution 3 and 4, and then after the public has enough time to ruminate, employ solution 2. Kidney Transplants Business of Healthcare Organ Transplants A Business Perspective and Solutions to the Kidney Transplant Shortage