2026-05-28T20:28:57Zhttps://keep.lib.asu.edu/oai/requestoai:keep.lib.asu.edu:node-1319602024-12-18T20:58:30Zoai_pmh:alloai_pmh:repo_items131960
https://hdl.handle.net/2286/R.I.56001
http://rightsstatements.org/vocab/InC/1.0/
2020-05
57 pages
eng
Trevino, Alexandra
Riker, Elise
Schlacter, John
WPC Graduate Programs
School of International Letters and Cultures
Department of Information Systems
Department of Marketing
Barrett, The Honors College
Text
In this paper, I have designed a business model for a new type of fashion retail<br/>store. This store will perfect the personal styling experience by utilizing customer and<br/>apparel data to make individualized apparel recommendations. The format of this store<br/>will heavily reduce the amount of search time for customers by only showing clothing<br/>pieces that each person is likely to purchase, based on predictive analytics. In order to<br/>plan this business model and determine whether a company of this style could be<br/>successful, this paper includes research on the current environment of the fashion<br/>industry, the company’s potential target market segmentation, and tactics for developing<br/>the best customer offering.
Marketing
Data
Personal Styling
Business
Personalizing the In-Store Shopping Experience