Hostility Versus Benevolence: Evocative Language as a Moderator of Knowledge Revision on Twitter

I studied how hostile and benevolent language influences one’s ability to change their misconceptions. Participants were less likely to revise their misconceptions when reading tweets with hostile language than those exposed to benevolent language, which stresses adopting a neutral or benevolent tone to increase the likelihood of successful revision. This may be due to a shift of memory resources from the less engaging Tweet information to the more engaging, evocative hostile language.