This project analyzes aspects of ESports and gaming in relation to college/university students and college/university campuses. The specific focus of the project was establishing that there was an interest in additional Esports and gaming engagement on campus and then determining what manner of engagement was most desired by students. In order to discover the most popular form of Esports and gaming engagement for students, we held two events: a recreational ESports Competition and tutorials to teach students how to mod video games. After carrying out these events we established that an Esports Competition was a more popular form of engagement. However, we also established that both forms of engagement would be successful with proper marketing and execution.
Details
- Comparative Analysis of Entrepreneurial Potential Between Gaming Competition and Training in University Students
- Rips, Joshua (Author)
- Peles, Joseph (Co-author)
- Chan, Brennan (Co-author)
- Byrne, Jared (Thesis director)
- Lee, Christopher (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Finance (Contributor)
- Dean, W.P. Carey School of Business (Contributor)