Description
June Cleaver, and the women who attempted to emulate her perfectly dressed, “happy homemaker” ideal, were considered the epitome of “womanhood” in the 1950s. However, the image of the quintessential domestic diva, in pearls and floral dress is surely a tired and no longer relevant label for the modern woman, right?
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Contributors
- Hawn, Allison (Author)
- Mean, Lindsey (Thesis advisor)
- Nadesan, Majia (Committee member)
- Sanderson, James (Committee member)
- Arizona State University (Publisher)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2017
Subjects
- communication
- Women's Studies
- Mass Communication
- Advertising
- communication
- Content Analysis
- Domestication
- feminism
- Women's Studies
- Stereotypes (Social psychology) in advertising--United States.
- Stereotypes (Social psychology) in advertising
- Advertising and women--United States.
- Advertising and women
- Sex role--United States.
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Note
- Partial requirement for: M.A., Arizona State University, 2017Note typethesis
- Includes bibliographical references (pages 220-227)Note typebibliography
- Field of study: Communication
Citation and reuse
Statement of Responsibility
by Allison Hawn