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Bank institutions employ several marketing strategies to maximize new customer acquisition as well as current customer retention. Telemarketing is one such approach taken where individual customers are contacted by

Bank institutions employ several marketing strategies to maximize new customer acquisition as well as current customer retention. Telemarketing is one such approach taken where individual customers are contacted by bank representatives with offers. These telemarketing strategies can be improved in combination with data mining techniques that allow predictability of customer information and interests.

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    Date Created
    • 2016
    Resource Type
  • Text
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    Note
    • Partial requirement for: M.S., Arizona State University, 2016
      Note type
      thesis
    • Includes bibliographical references (pages 56-57)
      Note type
      bibliography
    • Field of study: Computer science

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    by Samira Ejaz

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