Entering a new market in the construction industry is a complex task. Although many contractors have experienced the benefits of expanding their market offerings, many more have had unsuccessful experiences causing hardship for the entire organization. Standardized decision-making processes can help to increase the likelihood of success, but few specialty contractors have taken the time to develop a formal procedure. According to this research, only 6 percent of survey respondents and 7 percent of case study participants from the sheet metal industry have a formal decision process.
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- Partial requirement for: Ph.D., Arizona State University, 2016Note typethesis
- Includes bibliographical references (pages 100-105)Note typebibliography
- Field of study: Civil engineering