Description

ABSTRACT

This research investigates the synaesthetic responses consumers have to

branded consumer product designs to aid the design development process.

Through proper application of synaesthetic responses, companies can create

holistic experiences and brand expressions

ABSTRACT

This research investigates the synaesthetic responses consumers have to

branded consumer product designs to aid the design development process.

Through proper application of synaesthetic responses, companies can create

holistic experiences and brand expressions that are loved and trusted by

consumers and thus achieve brand loyalty.

Capturing the hearts and minds of consumers through exceptional

product experiences is one of the primary goals of any design agency, retailer or

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    Contributors
    Date Created
    • 2015
    Resource Type
  • Text
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    Note
    • Partial requirement for: M.S., Arizona State University, 2015
      Note type
      thesis
    • Includes bibliographical references (pages 159-162)
      Note type
      bibliography
    • Field of study: Design

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    Statement of Responsibility

    by Amy Rhodes

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