This research investigates the synaesthetic responses consumers have to
branded consumer product designs to aid the design development process.
Through proper application of synaesthetic responses, companies can create
holistic experiences and brand expressions that are loved and trusted by
consumers and thus achieve brand loyalty.
Capturing the hearts and minds of consumers through exceptional
product experiences is one of the primary goals of any design agency, retailer or
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- Partial requirement for: M.S., Arizona State University, 2015Note typethesis
- Includes bibliographical references (pages 159-162)Note typebibliography
- Field of study: Design