Description
The purpose of this study was to examine the utility of the Extended Parallel Process Model (EPPM) in guiding message design for a new health context, reducing meat consumption. The experiment was a posttest only design with a comparison and a control group. Message design was informed by the EPPM and contained threat and efficacy components.
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Contributors
- Fehrenbach, Keri Szejda (Author)
- Roberto, Anthony J (Thesis advisor)
- Mongeau, Paul A. (Committee member)
- Wharton, Christopher M (Committee member)
- Arizona State University (Publisher)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2015
Subjects
- communication
- Health education
- Nutrition
- additive model
- EPPM
- Health
- meat consumption
- Persuasion (Psychology) in literature
- Persuasion (Rhetoric) in literature
- Communication in nutrition--Psychological aspects.
- Communication in nutrition
- Meat industry and trade--Psychological aspects.
- Meat industry and trade
Resource Type
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Note
- Partial requirement for: Ph. D., Arizona State University, 2015Note typethesis
- Includes bibliographical references (pages 67-72)Note typebibliography
- Field of study: Communication
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Statement of Responsibility
by Keri Szejda Fehrenbach