This critical qualitative research study explores the discursive processes and patterns by which humor is gendered in hair salons and barbershops, in support of or resistance to hegemony, through an in-depth analysis and feminist critique of the humorous exchanges of hair stylists and barbers. This study extends prior feminist organizational research from Ashcraft and Pacanowsky (1996) regarding the participation of marginalized populations (i.e., women) in hegemonic processes, and argues that, despite changing cultural/demographic organizational trends, marginalized (as well as dominant) populations are still participating in hegemonic processes 20 years later. A focus on gendered humor via participant narratives reveals how various styles of gendered humor function to reinforce gender stereotypes, marginalize/exclude the "other" (i.e., women), and thus privilege hegemonic patterns of workplace discourse. This study contributes to existing feminist organizational scholarship by offering the unique juxtaposition of humor and gender from a diverse and understudied population, hair industry professionals.
- Hair raising humor: a critical qualitative analysis of humor, gender, and hegemony in the hair industry