Description

This thesis presents a model for the buying behavior of consumers in a technology market. In this model, a potential consumer is not perfectly rational, but exhibits bounded rationality following

This thesis presents a model for the buying behavior of consumers in a technology market. In this model, a potential consumer is not perfectly rational, but exhibits bounded rationality following the axioms of prospect theory: reference dependence, diminishing returns and loss sensitivity. To evaluate the products on different criteria, the analytic hierarchy process is used, which allows for relative comparisons. The analytic hierarchy process proposes that when making a choice between several alternatives, one should measure the products by comparing them relative to each other.

Reuse Permissions
  • 615.33 KB application/pdf

    Download count: 0

    Details

    Contributors
    Date Created
    • 2014
    Resource Type
  • Text
  • Collections this item is in
    Note
    • Partial requirement for: M.A., Arizona State University, 2014
      Note type
      thesis
    • Includes bibliographical references (p. 33-35)
      Note type
      bibliography
    • Field of study: Applied mathematics

    Citation and reuse

    Statement of Responsibility

    by Alexander Elkholy

    Machine-readable links