Description

Much of the literature and many of the studies surrounding brainstorming focus on the performance and the quantitative aspects of the process in comparing the efficacy of individual versus grou

Much of the literature and many of the studies surrounding brainstorming focus on the performance and the quantitative aspects of the process in comparing the efficacy of individual versus group settings, specifically the benefits and pitfalls associated with each. This study looked at using alternate combinations of both individual and group styles of brainstorming to most efficiently maximize production of ideas and satisfaction of participants, while minimizing obstacles and shortcomings typically seen in brainstorming sessions.

Reuse Permissions
  • 1007.89 KB application/pdf

    Download count: 0

    Details

    Contributors
    Date Created
    • 2013
    Resource Type
  • Text
  • Collections this item is in
    Note
    • Partial requirement for: M.S.D., Arizona State University, 2013
      Note type
      thesis
    • Includes bibliographical references (p. 72-75)
      Note type
      bibliography
    • Field of study: Design

    Citation and reuse

    Statement of Responsibility

    by Michael Marinello

    Machine-readable links