The process of this study involves conducting empirical tests on consumer's emotional responses toward tableware designs by statistic measurements (PrEmo), including both Chinese and American cultures. The objective to this study is to research the correlation between consumers' cognitive analysis of Chinese tableware designs and their emotional responses. The author proposes that the correlationship between consumers' cognition of Chinese tableware and emotional responses will lead to a new opportunity in the industrial design industry.
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- Partial requirement for: M.S.D., Arizona State University, 2013Note typethesis
- Includes bibliographical references (p. 48-50)Note typebibliography
- Field of study: Design