Description
Social shopping has emerged as a popular online retailing segment. Social shopping revolves around online communities that bring consumers together to shop for deals. Online retailers have been making significant investments to encourage consumers to join online communities linked to their websites in the hope that social interactions among consumers will increase consumption rates.
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Contributors
- Sodero, Annibal (Author)
- Rabinovich, Elliot (Thesis advisor)
- Sinha, Rajiv (Committee member)
- Maltz, Arnold (Committee member)
- Arizona State University (Publisher)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2012
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Note
- Partial requirement for: Ph. D., Arizona State University, 2012Note typethesis
- Includes bibliographical references (p. 142-159)Note typebibliography
- Field of study: Business administration
Citation and reuse
Statement of Responsibility
by Annibal Sodero