Description
The aim of this study is to conduct the empirical tests on consumer's emotional responses of product design and the relationship between emotion and consumer's attitudinal loyalty to identify if there exists potential relationship links between these two factors together by following certain regulation.
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Contributors
- Qu, Yonghao (Author)
- Takamura, John (Thesis advisor)
- Shin, Dosun (Committee member)
- Branaghan, Russell (Committee member)
- Arizona State University (Publisher)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2012
Subjects
- Cultural Anthropology
- Marketing
- Brand Loyalty
- Brand Personality
- Consumer Behavior
- Culture
- emotion
- Product Design
- iPad (Computer)
- Brand loyalty--United States--Psychological aspects.
- Brand Loyalty
- Brand loyalty--China--Psychological aspects.
- Brand Loyalty
- Consumer behavior--United States--Psychological aspects.
- Consumer Behavior
- Consumer behavior--China--Psychological aspects.
- Consumer Behavior
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Note
- Partial requirement for: M.S.D., Arizona State University, 2012Note typethesis
- Includes bibliographical references (p. 105-114)Note typebibliography
- English and ChineseNote typelanguage
- Field of study: Design
Citation and reuse
Statement of Responsibility
by Yonghao Qu