Gendering consumption

In "Gendering Consumption," Jayne Kaiser explores the public consumption experience associated with late-nineteenth century Parisian department store within the context of the leisure travel industry. Capitalizing on increased travel abroad, the Bon Marché department store attempted to attract British and American tourists (and their money) to the store by marketing shopping as a cultural experience. The production and distribution of Souvenir booklets that mirrored the organization, content, and imagery of travel guides offered an opportunity for the Bon Marché to position the store among traditional cultural institutions. By focusing on the material and non-material experiences of men in the Bon Marché described in narratives and diaries, "Gendering Consumption" advocates for a more comprehensive and inclusive understanding of public consumption. Careful not to minimize the important role the department store played in the increasing agency of women, the author challenges historians to consider alternative spaces created by department stores as new products of masculine consumption. In an innovative approach, "Gendering Consumption" analyzes government documents to discover how American tourists used the new retailing model perfected by department stores such as the Bon Marché, to create opportunities for economic transgressions in the form of tariff fraud.