Description
Organizations use news releases to promote coverage of its operations and enhance the image and issues pertinent to the organization. In most cases, the primary focus of press releases and news media coverage differs. This thesis analyzes the resonance between coverage by news organizations and the materials released by the organization.
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Contributors
- Eckert, Marshall (Author)
- Gilpin, Dawn (Thesis director)
- Matera, Fran (Committee member)
- Barrett, The Honors College (Contributor)
- College of Liberal Arts and Sciences (Contributor)
- Walter Cronkite School of Journalism and Mass Communication (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2012-12
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