
Description
In an increasingly global economy, companies face challenges with implementing successful business and marketing strategies in cultures different from their own. This paper calls upon previous research to compile a per-country outline of general behaviors and expectations when doing business overseas. Using categorical definitions from Hofstede's 1984 study and those found in the Handbook of Global and Multicultural Negotiation, a table has been prepared to group similar countries based on their cultural biases.
Details
Title
- Intercultural Negotiation and Risk Mitigation
Contributors
- Petruccelli, Lauren Taylor (Author)
- Shunk, Dan (Thesis director)
- Kashiwagi, Dean (Committee member)
- McCarville, Daniel R. (Committee member)
- Industrial, Systems (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2013-05
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