Marketing Strategy Analyses for Residential Photovoltaic Module Providers

Due to the environmental necessity, solar panel technology continues to be developed and is appropriate for residences. Solar installers have developed financially accessible options for installing solar, primarily through leasing. The Arizona residential solar module industry has grown and is competitive. Four solar installers, SolarCity, Sunrun, SunPower, and Sungevity, are leaders in the industry nationally and statewide and possess many effective marketing strategies along with some opportunities for improvement. SolarCity offers financing options and is full-service.