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Description

Due to the popularity of the movie industry, a film's opening weekend box-office performance is of great interest not only to movie studios, but to the general public, as well.

Due to the popularity of the movie industry, a film's opening weekend box-office performance is of great interest not only to movie studios, but to the general public, as well. In hopes of maximizing a film's opening weekend revenue, movie studios invest heavily in pre-release advertisement. The most visible advertisement is the movie trailer, which, in no more than two minutes and thirty seconds, serves as many people's first introduction to a film.

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Date Created
  • 2014-05
Resource Type
  • Text
  • Machine-readable links